One of the open questions has been whether this is just viral
marketing, or an outright alternate reality game (ARG) where there are
things to uncover and discover on our own.
Right now, I can say this: There are currently two email addresses
discovered which may be "in game" -- so at the very least this might be
some sort of hybrid between viral marketing and ARG.
We'll see.
More soonish.
- The One True b!X (Accept No Substitutes)
http://www.theonetruebix.com/