ROFFEKE is pronounced "rafiki" which is a Swahili word meaning "friend". 'Friendship, Fun, Freedom' is the motto of the ROck 'n' ROll Film FEstival, KEnya. The mission of ROFFEKE is to promote rock 'n' roll music in Kenya by dispelling rock 'n' roll myths and misconceptions via the media of film.

The main objectives of ROFFEKE are:
1)To showcase local and international rock ‘n’ roll films and music videos for the purposes of education and entertainment.

2)To organize workshops, forums and seminars related to various aspects of rock music and the film industry.

3)To provide a platform for emerging and established, local and international rock bands.