LOS ANGELES (Reuters) - Actress Pamela Anderson, always game to ruffle a few
feathers in the name of mistreated fowl, has lent her famous face to a billboard
campaign calling for a boycott of the KFC chain of chicken restaurants.

The billboards, which were created by People for the Ethical Treatment of
Animals, feature a photo of the television star next to the words: "Boycott KFC
-- Pamela Anderson."


Underneath are the words: "Live Scalding, Painful Debeaking, Crippled Chickens"
and the address of a Web site attacking the fast food chain
(www.kentuckyfriedcruelty.com).


The billboards were going up in Los Angeles, Dallas, Boston, San Francisco and
other cities, a spokesman for PETA said on Wednesday.


"KFC stands for cruelty," Anderson said in a statement. "If KFC executives
treated cats or dogs the way they treat chickens, they could go to prison on
felony cruelty-to-animals charges."


A spokeswoman for KFC, which is owned by Louisville, Kentucky-based Yum! Brands
Inc., said the chain had had enough of attacks by PETA.


"PETA has disparaged our brand and misrepresented the truth about our
responsible industry-leading animal welfare standards," Bonnie Warschauer said
in a statement.


The PETA spokesman said the billboards were Anderson's idea and accurately
described the fate of chickens at processing plants that supply KFC.












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