McCune the face of Coles
By Robert Fidgeon
06jun03
AUSTRALIAN television sweetheart Lisa McCune is to become the new
face of Coles in a multi-million-dollar national advertising campaign.
The campaign begins on Sunday and features the former Blue
Heelers/Marshall Law/Cabaret star in a series of commercials designed
to promote Coles as customer-friendly, and having overall value and
quality.
National research revealed McCune, who headed up a Coles campaign as
a "checkout chick" in 1991, to be the perfect spokeswoman to
reposition Coles to "middle Australia".
McCune, who is expecting her second child this year, is confident the
campaign will not compromise her reputation as an actor.
"Coles were happy to accommodate the ads to my needs, so they don't
restrict me in any way as an actor," she said.