CALL FOR WORK announced for Main Program,
Shorts and Children's/Young Adult Program




ROCHESTER, NY, September 4, 2009: Officials at the Rochester High Falls
International Film Festival announced today a "Call for Work" for its Main
Program, as well as its Shorts and Children's/Young Adult Program. This is the
first time the Festival has opened up the Main Program for unsolicited
submissions -- this section had previously been "invitation-only," said Artistic
Director Catherine Wyler, since its inaugural year in 2001. "We are very excited
about this new initiative," Wyler commented, "and are looking forward to
receiving a wide spectrum of entries that we might not otherwise have access
to." Festival Director and Co-Programmer Ruth Cowing, who will oversee the
initiative, added that she suggested opening the program with "an eye towards
discovering an 'indie gem,' or a groundbreaking new filmmaker who has yet to
emerge on the festival circuit."

The majority of the Main Program will still most likely be culled from the best
films that Wyler and Cowing are able to see at such top festivals as Toronto and
Sundance, said Wyler. The popular and long-standing "Local Link" sidebar,
spotlighting films with local and regional ties, will also continue, said
Cowing.

The Shorts and Children's/YA programs have had an open call since the beginning
of the Festival, added Cowing, with very successful results -- final selections
have gone on to much acclaim, awards, and Oscar nominations.

For deadlines, fees and selection criteria, please visit the RHFIFF website at:
www.rochestersmoviefest.com, or contact: ruthcowing@...


About RHFIFF:

Since its inception in 2001, the Rochester High Falls International Film
Festival has become one of the leading cultural events in Rochester and the
surrounding region, boosting tourism with attendees who spend an estimated $1
million in and around out downtown festival sites. The festival’'s mission is to
feature exceptional work of women in all areas of film, video and new media. The
festival is a lively mix of emerging and well-established talent, with past
guests that include Christine Lahti, Angela Bassett, Jane Alexander, Candice
Bergen, Joan Allen, Famke Janssen and Sally Kellerman, voice-over actress Nancy
“Bart Simpson” Cartwright, producer Lauren Shuler Donner, and Shrek director
Vicky Jenson.

The Festival is proud to receive support from New York State, Monroe County and
the City of Rochester, as well as other grantmaking organizations and corporate
sponsors.



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