"What's the right way to pitch an idea?" There aren't any mandatory
rules. But the term, pitch , gives the mistaken impression that when
the time comes for you to discuss your idea, you're supposed to
suddenly start overtly selling the idea to the listener.

A pitch is not a performance. It's a conversation to discover if
there's a match between what the listener is looking for and what you
have to offer. If you have a meeting with a producer or studio
executive to pitch one of your projects, there are important
guidelines you should follow when structuring your pitch.

An effective pitch should: Read the rest...
http://www.scriptologist.com/Magazine/Tips/Pitch/pitch.html

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