For immediate release:

Southwest Arts Film and Television (S.W.A.F.T.) Convention presents
the 1st annual southwest business and consumer convention in Dallas.

We are pleased to announce one of the most exciting conventions in
the history of the southwest region will take place June 4-6, 2004
at the Dallas Convention Center. The activities surrounding the
convention have placed the Dallas/ Fort Worth market on a path that
will help increase the overall business opportunities for arts,
film, interactive, animation, sports, music and television
companies. SWAFT has established more than 250,000 square feet of
exhibit space and we plan to experience a regional, national and
international explosion in June 2004. The broadcast exhibition will
be completely focused on bringing more industry opportunities to the
southwest region, while developing the current opportunities.

Partnerships current and pending include: Nextel, GameStop,
Panavision, DreamWorks, Miramax, Verizon, Budweiser, NEC, Fujitsu,
Cannon, Uniden, Kiser Mathews Agency, Dallas Chamber of Commerce,
City of Dallas, DVCB, Dallas Film Commission, Texas Film Commission,
New Mexico Film Commission, Louisiana OCA, TI, American Airlines,
Blockbuster, Kodak, Fuji, Sony and many more.


Visit the web site for more details at www.swaftconvention.com.

Contacts: Jay Shirtz at 214-823-4999 and Juan Branch at 214-707-3414