Help make the McGuffin in a movie serve to highlight a political, social, or social technological cause, or meta-cause, instead of being just some arbitrary thing of no real significance. Find a McGuffin for your movie, or a movie to advertise your cause with a carefully chosen McGuffin.

A McGuffin is any object of desire or source of contention that serves as the nominal the basis for conflict in a story. The term was coined by the great director, Alfred Hitchcock at a 1939 Columbia University lecture.

A movie that tells a romantic tale, for example, may be about the relationship between two people, but that relationship is often developed or explored during their search for some object, artifact, or indeed some person or place. The McGuffin itself is of no real importance -- but maybe it should be!

A movie may be seen by millions of people, and as such it is a remarkable advertising media. Already placing products in movies, to be used or consumed by the stars, is big business.

An adevertiser's dream would be to get his product chosen as the McGuffin itself, for which he or she would have to pay dearly, if it was even possible. But commercial products make poor McGuffins.

So instead of making up nonsense McGuffins, perhaps they could be carefully chose to serve some worthy cause. And that is what http://www.MakeMcGuffinsMatter.Org is for.