American Cinema Editors (ACE) Board Honors Avid Media Composer with Its
First-Ever “ACE Technical Excellence Award” - Distinguishing It as the
Preferred Choice of Acclaimed Editors

Universal City, CA, July 7, 2009 �"�" American Cinema Editors (ACE) today
announced that the ACE Board of Directors has recognized Avid® Media Composer®
software with the Board’s first-ever “ACE Technical Excellence Award” -
recognizing it as the preferred choice of the industry’s most acclaimed
editors. This distinguished honor hails Avid’s unparalleled innovation, the
company’s commitment to working hand-in-hand with editors, and its role in
evolving the art of cinematic storytelling. The honorary award will be presented
to Avid at the 60th Annual ACE Eddie Awards in February 2010.

“Editors know that the art of filmmaking is as much about storytelling as it
is sharing a mutually-beneficial dialogue with other members in the industry.
Avid shares our passion and vision for nurturing the motion picture community
and the integral role that editors play in bringing entertainment to life,”
said ACE President Randy Roberts, A.C.E. “One of Avid’s unique
characteristics is the fact that many of its employees are also experienced
artists themselves, and so like us, they are obsessive about solving real
challenges that actually make a difference in the editing room. We appreciate
the company’s ongoing commitment to talk with us and to understand how we want
to improve the way we tell stories. The Board is pleased to distinguish Avid �"
and Media Composer �" with this first-ever mark of distinction.”

ACE Board member and Technology Committee Chair, Harry B. Miller III, A.C.E.,
added, “Avid has improved and adapted its editing software and hardware beyond
any competitor to meet the creative and practical needs of busy television and
motion picture editors. This includes creating a complete picture workflow with
Media Composer to Symphony™ and Avid DS; a post production sound workflow from
Media Composer to Pro Tools to the mix stage; FilmScribe™, which translates an
edited movie into its finished product; ScriptSync® which is a unique tool
linking a script with film dailies; Avid FX; AudioSuite™; the best
collaborative tools that link multiple editors on a single project; and the
continually improving, most user friendly, and adaptable interface in the
industry.”

“We’re honored to receive this recognition from ACE, whose members are among
the best storytellers in the business, and never cease to amaze audiences with
some of the most watched and most loved media in the world,” said Kirk Arnold,
EVP Customer Operations at Avid. “One of our long-standing principles is to
deliver products and solutions that help our customers achieve their creative
vision, however they define it. We are proud of our close relationship with ACE
and will continue striving to earn the ongoing trust and support of this
important community.”

For more information about ACE, please visit:
http://www.americancinemaeditors.com/. For more information about the
award-winning Avid Media Composer, please visit: www.avid.com/mediacomposer.
About American Cinema Editors

American Cinema Editors (ACE) is an honorary society of motion picture editors
founded in 1950. Film editors are voted into membership on the basis of their
professional achievements, their dedication to the education of others and their
commitment to the craft of editing.

The objectives and purposes of the AMERICAN CINEMA EDITORS are to advance the
art and science of the editing profession; to increase the entertainment value
of motion pictures by attaining artistic pre-eminence and scientific achievement
in the creative art of editing; to bring into close alliance those editors who
desire to advance the prestige and dignity of the editing profession.

ACE produces several annual events including EditFest (a weekend editing
festival in the summer), Invisible Art/Visible Artists (annual panel of Oscar®
nominated editors), and the ACE Eddie Awards, now in its 60th year, recognizing
outstanding editing in nine categories of film, television and documentaries.
The organization publishes a quarterly magazine, CinemaEditor, highlighting the
art, craft and business of editing and editors.
About Avid

Avid creates the digital audio and video technology used to make the most
listened to, most watched and most loved media in the world �" from the most
prestigious and award-winning feature films, music recordings, television shows,
live concert tours and news broadcasts, to music and movies made at home. Some
of Avid’s most influential and pioneering solutions include Media Composer®,
Pro Tools®, Avid Unity™, Interplay®, Oxygen 8, Sibelius® and Pinnacle
Studio™. For more information about Avid solutions and services, visit
http://www.avid.com/, del.icio.us, Flickr, Twitter and YouTube; connect with
Avid on Facebook; or subscribe to Avid Industry Buzz.